Cash, Lies, And ROI: Are Your Marketing Budgets A Flight Risk?
If your company’s marketing leader relies too heavily on analytics, business use cases, and spreadsheets, they could be grounding business. On a sunny July 6, 2013, morning, Asiana Airlines flight 214...
View ArticleCash, Lies and ROI, Redux: 3 Signs Your Marketing Budget Is A Flight Risk
In my previous post, I discussed the reasons why marketing budgets are growing and what marketing leaders need to consider as they build their 2014 marketing “flight plan.” As the new year approaches,...
View ArticleThree Essential Stats for Marketing to Women
Quick, when was the last time you visited the website for the U.S. Census Bureau? How about the U.S. Bureau of Labor Statistics site? Bonus points if you’ve stamped your passport (euphemistically...
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A peek at the marketing technology stack of the future
A recent report on the marketing technology landscape from Scott Brinker, Co-founder and CTO of Ion Interactive and author of the Chief Marketing Technologist blog, catalogued the stack of technology...
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How Brands Can Take the Word “Automated” Out of Automated Marketing
In Apple’s famed 1984 commercial, creative vision and the freedom to access a trove of information destroyed a dystopian society on the verge of chaos. At the time, Apple was making the point that...
View ArticleThe Urban Legend of Free Social Marketing
When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. While that’s probably true today, cultivating an...
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By Tracking “Exposure” Over Pageviews, One Startup Could Change How Ads Are...
Chartbeat, a startup best known for live readings of how many people are visiting something on the web, said today it had been accredited by the Media Ratings Council. Chartbeat joins other...
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What exactly is ‘digital marketing’? (Part 1)
This is a question we get a lot! Here’s a great info-graphic explaining it:
View ArticleWhat exactly is ‘digital marketing’? (Part 2)
The purpose of this article is to serve as the definitive basic guide to, and overview of, digital marketing tools for small and medium businesses in 2015. Consider digital marketing explained! Some...
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The Ultimate Guide To Getting Press
We could all use a little more press, right? We can pretend like press doesn’t matter after we have it, but until then it brings in traffic, users, social validation and legitimacy all at the same...
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